Target Audience

Mood board For The Target Audience

Demographics

These pictures were chosen because they suited our target audience and what their interests are, what they do in their free time etc.. the best. The Facebook and Twitter logos were chosen due to our target audience using the internet a lot in their free time. There are also instruments like a guitar and music notes around the mood board due to our target audience taking an interest in music and musical instruments. Books are there because are target audience like to read and are still taking part in an education. All of the images on the mood board are representative of what our target audience are like and gives us more of an overview of what kind of people we are aiming our film opening at. To help gather these images we used a focus group and an interview to allow us to know more about the demographics. 

'What do you like to do in your free time?' We asked our focus group this question and found that the most popular activities were; reading, watching films, watching TV, socializing, going online and exercising. The most popular out of these 6 were socializing and going online. 

'What are your hobbies?' We asked our focus group this question and found that the most popular activities were; making videos, playing a musical instrument, doing arty things like drawing, make up etc.. exercising and reading. The most popular out of these 5 were exercising and reading.

Findings 

These were the questions and answers to the questionnaire on surveymonkey

These were the basic questions:

 Majority of the people whom took this survey were female and the main age range was 16-17 years old and the most watched psychological thriller was 'Silence of the Lambs' at 50%. 

What Do You Expect?

We asked the question of 'What do you expect from a typical psychological thriller opening' and these were the answers we received. 

                       







What do you not expect?

We also asked them what they 'Do not expect to see in a psychological thriller' these were our responses. 

What stock characters?

We asked them 'What stock characters do you expect to see in a psychological thriller?' The most popular response was an outcasted teen/child and then Policeman/investigator and councillor/therapist coming in close also. These were the top 3 responses.

What Roles do you expect them to play?

We then also asked them what roles they expect these stock characters to play, these were the responses:

 
 
               

What Stock Settings Do You Expect?

We asked them also what stock settings they expect to see in a psychological thriller and the most popular response was a mental hospital and then home/bedroom and fields/outside/deserted coming in close. These were the top 3 responses.

Do They Require Supernatural Element? 

We asked them if psychological thrillers require the use of a supernatural element and the most popular response was 60-70% saying no they do not require the use of a supernatural element.

Scary and Something Out of The Ordinary?

We also asked them if psychological thrillers need to be scary and something out of the ordinary and 90% said yes they do.